Neil Calderwood

Neil Calderwood

Service Design Strategist, Futurice

Neil Calderwood is a Service Design Strategist who has been helping businesses to connect with their customers for over 15 years.  He’s worked at world-renowned digital agencies like Fjord, DDB and now Futurice, for household-name clients like adidas, Ford, Sky and Deloitte. Neil likes to go cycling so he can eat, and eat so he can go cycling.

The niche that isn’t: digital services and everybody else

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The niche that isn’t: digital services and everybody else They’re busy, they’re broke, they’re unfit, and they can’t cook very well. But they’re your biggest market. They’re everybody else, and they want you to help them live better. Futurice Service Design Strategist Neil Calderwood tells you how to reach them. Related

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